François Berthoud x Bulgari x Fondazione Sozzani

Hype NFT

François Berthoud is recognized as one of the most original illustrators of his time. His high–impact images bring art, fashion and communication together. Since the mid–eighties, after having worked as an art director for fashion magazines, he is mainly engaged in artistic activities.

He has published several books, realized a wide range of projects for various fashion brands and had his work presented in museums and galleries internationally. He is a contributor to major magazines worldwide. Long time based in Milano with antennas in Paris and New York, he is currently based in Zurich. Learn More



François Berthoud’s genesis NFT drop is in collaboration with luxury brand Bulgari and Milan-based nonprofit, Fondazione Sozzani. "Hype NFT" explores the boundaries of the visual imagination by bringing fashion to its artistic and cultural extremes.

Each NFT has been inspired by the iconography of Bulgari; either by an iconic piece of jewelry or by the brand’s evocative symbol: the serpenti.


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