From the Flames calls to attention the serious environmental effects of ongoing drought in California coupled with climate change through two poignant photographs from the frontlines of the Caldor and Dixie Fires. Addario is a Pulitzer Prize winner and one of the five most influential photographers of the past 25 years as named by American Photo magazine in 2015. Her work is often centered around conflict, and important social and environmental issues such as human rights and climate change.
Through this drop, Addario wants to raise global awareness of the severe effects of climate change, while honoring those affected by the 2021 fires by donating to a charity centering around supporting the families of firefighters.
The photographs were featured in a National Geographic series on the California wildfires of 2021, one of which was a cover for National Geographic's Year in Pictures.
The carbon neutral From the Flames NFT Collection will be offset using Aerial, a sustainability platform that calculates the carbon emissions based on associated energy use. The offsets will be allocated to high-quality forest conservation projects verified by American Carbon Registry and to emerging technologies such as Charm industrial that capture carbon from biomass waste and permanently store it underground. Collector Bonuses The winning collector of CALDOR FIRE, BURNING CABIN will also receive: A signed copy of the National Geographic edition featuring the Caldor Fire photo A signed edition of the photo, printed with archival pigment on Hahnemühle Fine Art paper A 30 minute Q&A with Lynsey Addario