An award-winning commercial, editorial and fine-art photographer, Ethan Pines has created some of the most iconic portraits of our time. Highlights of his 20-year career include photographing Elon Musk, Ethereum co-creator Vitalik Buterin, Theranos founder Elizabeth Holmes (his portrait became the poster for the HBO documentary on her), Alphabet CEO Sundar Pichai, Instagram founder Kevin Systrom, Uber founder Travis Kalanick, Shaquille O’Neal, Jackie Chan, Kesha, and countless other celebrities and tech luminaries.

His work has spanned ad campaigns for Dolby, Genentech, SolarCity, Universal Studios and others; regular editorial projects for Forbes, Wired, The New York Times and The Wall Street Journal; numerous group exhibitions; and a solo show at New Theme gallery in Los Angeles. He’s been honored by the Communication Arts Photo Annual, the Graphis Photography Annual, the American Photography Annual and the International Photography Awards.

A skier, backpacker and Nitrox-certified scuba diver, he lives in Topanga, CA, with his wife, his daughter, some deer, and a bunch of spiders and weeds. Learn More



For his inaugural NFT drop, award-winning photographer Ethan Pines presents Iconography : Series One, new artworks based on his portraits of a unique trifecta of icons in the tech and crypto worlds: Elon Musk, Ethereum co-creator Vitalik Buterin and Theranos founder Elizabeth Holmes.

Ethan has transformed his portraits into mesmerizing animations ranging from playful to hypnotic to haunting. You won’t find pieces like these anywhere else: These are THE iconic portraits of Elizabeth Holmes. The images of Vitalik Buterin are some of the only professional portraits of him in existence. And no one has shot Elon Musk like this — inside a Spacex rocket-fuel tank.

Captured during Ethan’s decade photographing tech luminaries for Forbes and other magazines, these pieces are not simply defining portraits of the subjects, but illuminations of the current era of tech itself.


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