Notorious B.I.G. was an American rapper and songwriter. Rooted in the New York rap scene and gangsta rap traditions, he is widely considered one of the greatest rappers of all time.

Although his tenure as a living artist was cut short at the age of 24, his music helped transcend the … (read more)

Notorious B.I.G. was an American rapper and songwriter. Rooted in the New York rap scene and gangsta rap traditions, he is widely considered one of the greatest rappers of all time.

Although his tenure as a living artist was cut short at the age of 24, his music helped transcend the genre of hip-hop making him a cultural phenomenon. The substantial amount of time, nearly three decades since his first release puts into perspective the lasting longevity from cultural influence to artistic excellence that he left behind.

The Crown Collection Biggie Edition is inspired by the traditional shop front signage of the Brooklyn streets in New York. The signage is so dense and full of a variety of flashy colours and typography.

Sky's the Limit.