Part of Andy Bauch's New Money series, 'Dogecoin, Initially Valued at $10' explores the relationship between tangible and intangible assets through cryptocurrency-embedded LEGO artworks.

Beginning with a physical artwork made from 15,045 LEGO pieces, a generative gradient was produced to include cryptographically embedded $DOGE. The press surrounding the New Money … (read more)

Part of Andy Bauch's New Money series, 'Dogecoin, Initially Valued at $10' explores the relationship between tangible and intangible assets through cryptocurrency-embedded LEGO artworks.

Beginning with a physical artwork made from 15,045 LEGO pieces, a generative gradient was produced to include cryptographically embedded $DOGE. The press surrounding the New Money series, from the likes of Vice, Highsnobiety and Gizmodo, led to a global puzzle competition and many of the pieces were solved, including this one.

The rise of NFTs presented an opportunity to dive digitally further into the subject matter. Bauch collaborates with the heralded motion artist Eric Jordan, fully digitizing the piece and setting the thousands of LEGO pieces in motion to custom sound design. The animation reveals clues of where and how the crypto was embedded into the piece.

Bringing the interplay of tangible and intangible - physical and digital - full circle, each purchase of this edition also unlocks a 24" x 18" AR-powered limited edition print. Powered by the augmented reality of arthouse.ar (no app required), the physical print reveals the motion art, along with additional exclusive digital layers.

// About Andy Bauch //
Andy Bauch’s dynamic LEGO art and other works beckon viewers to question the ever-magnifying pull of the digital world on the physical. Inspired by studies in digital video compression techniques, Bauch selected LEGO bricks, an eye-catching and familiar childhood hallmark, as his medium of choice to evoke the pixelated nature of digitization.

// About Eric Jordan //
Eric Jordan is an award-winning independent creative director, designer, & motion graphics artist, working across multiple mediums including Broadcast, Film, Web, Interactive & Gaming. A pioneer of web design, Jordan built 2Advanced v3 Expansions, one of the most influential and copied websites of all time.

// Unlockable Physical-Meets-Digital AR Print //
This NFT purchase also unlocks a 24" x 18", signed, fine art print that comes to life with several layers of AR, including the motion art and artist updates.
Materials and Dimensions:
* 100% cotton rag Moab Entrada fine art paper.
* 24" x 18" / unframed.
* Embedded NFC tag; launches AR and authorizes/verifies print on blockchain.
* Certificate of Authenticity, with AR activation instructions.
* Print offered at no extra cost for collectors of the NFT, except for shipping (calculated per region).